With the vigorous development of social networks, diversified social media have been derived, and consumers' dependence on social media has increased. This research collects data from the perspectives of live broadcast users and related industry suppliers, and analyzes and discusses the quality and attractive factors of talent live broadcast through data analysis, literature discussion, scale design and investigation. The results of this research show that there are nonlinear and different linear two-dimensional quality classification relationships between various attribute items and satisfaction. The Kano quality concept analyzed can understand the differences in users' demand for talent live broadcast quality, and cooperate with the refined two-dimensional quality model. Divide its importance into high and low levels, summarize the high attractiveness factors of users for watching live broadcasts, and use them as a reference for the formulation of design strategies for talent live broadcast-related industries, help clarify the crux of their current business conditions, and hope to expand performing arts and entertainment. The transformation of the live broadcast industry is to fill the gap of the current research on the interaction and correlation between stakeholders and live broadcast users in the talent live broadcast industry.